In The News

OPPO Find X Arrives In India with a Bang at Special Launch Event By Skill Kraft Productions

After the magnificent launch of OPPO Find X in Paris on June 19, 2018, the Indian market was all set for the launch of this premium flagship smartphone on July 12, 2018, at Hyatt Regency, New Delhi. Prior to the event, physical media invites were sent out to select media to invite them to witness the grand launch.

The most awaited event of the year was held at The Oval Room at Hyatt Regency. The event saw media fraternity waiting for the launch of OPPO’s premium smartphone. The pre-event area was divided into two areas, one being the registration area where the guests and media could register themselves and receive wireless earphones as a media gift and the other being, the selfie zone, where they could click beautiful selfies while the waited for the entry to the main gate to be opened.

Once the entry was opened to the Main Event Area for the media and guests, they were ushered to their seats. Hosted by SkillKraft Productions, the launch began at sharp 1:00 pm with product presentations by Mr. Rishabh Srivastava (Product Manager, OPPO India) who introduced the product specifications and spoke about it at length.

The event was graced by Mr. Rajiv Makhni’s presence who shared his insights on the product. He talked about how the brand has brought in a host of ground-breaking innovations and technologies in India and also mentioned the design being the key element for OPPO and how they always excel in this zone. A very integral highlight of the launch, among the others, was the presence of Rajen Vagadia, Country Manager and Senior Director, Qualcomm India and Ayyappan Rajagopal, Senior Director, Mobiles, Flipkart who spoke about the partnership between OPPO and the respective brands.

After the leadership finished talking about the partnerships, OPPO’s Brand Director, Mr. Will Yang was welcomed on the stage to talk about the key specifications of the smartphone. Before the price of the device was revealed, the new smartphone was delivered to the stage in fashion via a drone leaving the audience spellbound. Later when the price of the device was revealed, the experience zone was opened for the media and guests to give them a hands-on experience of the phone! OPPO’s product specialists accompanied the media and guests to give them a better insight on the device and showcased all the product specifications.

The OPPO Find X was very well received by the audience and garnered a lot of social media posts along with media coverage in key mainlines, financials and top online technology portals.

Talking about the event, Vinit Chawla, Managing Director, Skill Kraft Productions said, "Coming together is a beginning, keeping together is progress, working together is success. The OPPO Find X launch was a wonderful experience, with quality and deliverables set as per global guidelines and international standards. It is always a pleasure to associate with youthful brands like OPPO . We found the perfect venue in Hyatt Regency to organise an extravagant event to launch the OPPO Find X in India. The smartphone is a futuristic symphony of art and technology and keeping those things in mind we designed the entire concept keeping it simple yet classy. One of the most interesting areas we had prepared was the experience zone for the media and fans to get a hand on experience with the device. It was an incredible experience alongside OPPO India Team and we are happy that we fulfilled their expectations."

Ms. Roy, PR - Oppo Mobiles India Pvt Ltd said, "I would like to place on record our sincere thanks to Skill Kraft Productions for successfully organising the launch of OPPO Find X in India. The event was widely appreciated by one and all and has been praised at the highest levels of the company. The grandeur with which the event was organised speaks volumes about the hard work and efforts put by Skill Kraft to make the event a memorable one. We look forward to working with your organization on more such opportunities in future and wish you all best in your future endeavours."